Encyclopedia of Major Marketing Campaigns. Main Stacks HF5837 .E53 2000
California Retail Survey. Ref HF5429.4 .C3 C35x 2016
Journal of Consumer Research
Keyword search JCR in Business Full Text and Business Source Premier databases
California Cities, Towns, & Counties 2008. Main
Stacks HC107 .C2 C243x 2008
Community Profile Analysis: Consumer and Business Demographic Reports. Main Stacks Folio HC107 .C22 S73x 2006
Statistical Abstract of the U.S. at the Library reference desk: Ref U.S. Docs C3 .134
SRDS Database Local Market Audience Analyst has market segment data. Note: If you have a visual impairment or fine motor impairment, a librarian can assist you. Contact Tim Held at 644-6555 or firstname.lastname@example.org. ces.
RAND State Statistics Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
Journal of Marketing Research
Keyword search JMR in ABI/Inform, Business Full Text, and Business Source Premier databases