Encyclopedia of Major Marketing Campaigns. Ref HF5837 .E53 2000
Generation X. Ref HC110 .C6 G46 2009 (or Millenials Ref HF5415.33 .U6 M454x 2009)
California Retail Survey. Ref HF5429.4 .C3 C35x 2010
Household Spending: Who Spends How Much on What. Ref HC110 .C6 H68x 2008
The American Marketplace: Demographics and Spending Patterns. Link opens LexisNexis interface, which keyword searches the text. Or older print edition in REF HA203 .A635 2009
Best Customers: Demographics of Consumer Demand. Click on link. Or older print edition in REF HC79 .C6 B47 2008
California Cities, Towns, & Counties 2008. Ref HC107 .C2 C243x 2008
Community Profile Analysis: Consumer and Business Demographic Reports. Ref Folio HC107 .C22 S73x 2006
Who's Buying: Executive Summary of Household Spending. Ref HC110 .C6 W48 2009
Statistical Abstract of the U.S. at the Library reference desk: Ref U.S. Docs C3 .134
SRDS Database Local Market Audience Analyst has market segment data. Note: If you have a visual impairment or fine motor impairment, a librarian can assist you. Contact Tim Held at 644-6555 or firstname.lastname@example.org. ces.
RAND State Statistics Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.