Marketing 4400: Consumer Behavior: Home

Marketing Information

Encyclopedia of Major Marketing Campaigns.  Ref HF5837 .E53 2000

Generation X.  Ref  HC110 .C6 G46 2009 (or Millenials Ref HF5415.33 .U6 M454x 2009)

American Generations:  Who They Are.  How They Live.  What They Think.

California Retail Survey.   Ref HF5429.4 .C3 C35x 2010

Household Spending:  Who Spends How Much on What.  Ref  HC110 .C6 H68x 2008

SRDS Database Local Market Audience Analyst

Industry Information

Articles and books

Newspaper or journal articles
  • Find articles using Academic Search Premier.  
     
    Useful keywords include: consumers, consumer behavior, consumer preferences, consumer survey, consumer research, target marketing, and the specific name(s) of your target group.  Also think of synonyms for your topic that might be used in the literature.
  • Look for business publication articles in  ABI/INFORM.
Books
  • Search for books in the University Library using the Library Catalog.
  • If you want more, order books from Link + catalog, from which books arrive in about 2 days. 
  • Books in libraries around the nation are listed in WorldCat, and may be borrowed via Interlibrary Loan (5-7 days).
Are there terms or phrases you do not understand?
  • Use one of the dictionaries of marketing, such as Dictionary of Marketing Terms (Ref HF 5415 .D4874 1995) or International Dictionary of Marketing & Communication (Ref HF 5412 .J4x 1987).

Demographics

The American Marketplace:  Demographics and Spending Patterns.  Link opens LexisNexis interface, which keyword searches the text.  Or older print edition in REF HA203 .A635 2009

Best Customers: Demographics of Consumer Demand.  Click on link.  Or older print edition in REF HC79 .C6 B47 2008

California Cities, Towns, & Counties 2008.  Ref HC107 .C2 C243x 2008

Community Profile Analysis:  Consumer and Business Demographic Reports.  Ref Folio HC107 .C22 S73x 2006

Who's Buying:  Executive Summary of Household Spending.  Ref HC110 .C6 W48 2009

Statistical Abstract of the U.S. at the Library reference desk:  Ref U.S. Docs C3 .134

SRDS Database Local Market Audience Analyst

Census 2010 Gateway

RAND State Statistics  Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc.  From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.

California Department of Finance: Demographic Research Unit: Reports and Research Papers.  Demographic information by county and city, including estimates and projections.

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