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Marketing 4400: Consumer Behavior: Home

Marketing Information

Encyclopedia of Major Marketing Campaigns.  Main Stacks HF5837 .E53 2000

Generation X (2015)

Millennials (2015)

American Generations:  Who They Are.  How They Live.  What They Think.

California Retail Survey.   Ref HF5429.4 .C3 C35x 2016

Household Spending:  Who Spends How Much on What (2013)


Industry Information

Journal of Consumer Research

Journal of Consumer Research

Journal of Consumer Research

Keyword search JCR in Business Full Text and Business Source Premier databases

Articles & books

Newspaper or journal articles
  • Find articles using Academic Search Premier.  
    Useful keywords include: consumers, consumer behavior, consumer preferences, consumer survey, consumer research, target marketing, and the specific name(s) of your target group.  Also think of synonyms for your topic that might be used in the literature.
  • Look for business publication articles in  ABI/INFORM.
  • Search for books in the University Library using the Library Catalog.
  • If you want more, use the dropdown to limit to CSU+ and order print books from throughout the CSU campuses.  Books arrive in about 2 days. 
  • Books in libraries around the nation are listed in WorldCat, and may be borrowed via Interlibrary Loan (5-7 days).
Are there terms or phrases you do not understand?


Best Customers: Demographics of Consumer Demand.  

California Cities, Towns, & Counties 2008.  Main 
Stacks  HC107 .C2 C243x 2008

Community Profile Analysis:  Consumer and Business Demographic Reports.  Main Stacks Folio HC107 .C22 S73x 2006

Who's Buying:  Executive Summary of Household Spending.  2013.

Statistical Abstract of the U.S. at the Library reference desk:  Ref U.S. Docs C3 .134

SRDS Database Local Market Audience Analyst has market segment data.  Note: If you have a visual impairment or fine motor impairment, a librarian can assist you.  Contact Tim Held at 644-6555 or  ces.

Census 2010 Gateway

RAND State Statistics  Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc.  From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.

California Department of Finance: Demographic Research Unit: Reports and Research Papers.  Demographic information by county and city, including estimates and projections.

Journal of Marketing Research

Journal of Marketing Research

Keyword search JMR in ABI/Inform, Business Full Text, and Business Source Premier databases

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