Encyclopedia of Major Marketing Campaigns. Ref HF5837 .E53 2000
Generation X. Ref HC110 .C6 G46 2009 (or main collection HF5415.33 .U6 G462x 2006)
Millenials Ref HF5415.33 .U6 M454x 2009
California Retail Survey. Ref HF5429.4 .C3 C35x 2010
Kantar Media SRDS Database Directory of advertising by area & type (print, radio/TV, web). Also Nielsen Segmentation & Market Solutions
The American Marketplace: Demographics and Spending Patterns. REF HA203 .A635 2009
Best Customers: Demographics of Consumer Demand. Statistics on how people are spending their money.
Community Profile Analysis: Consumer and Business Demographic Reports. Ref Folio HC107 .C22 S73x 2006
Statistical Abstract of the U.S. REF HA202 .U45 2015
RAND State Statistics Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
California Department of Finance: Demographic Research Unit: Reports and Research Papers. Demographic information by county and city, including estimates and projections.
Kantar Media SRDS Database Directory of advertising by area & type (print, radio/TV, web). Also, Nielsen Segmentation & Market Solutions. Note: If you have a visual impairment or fine motor impairment, a librarian can assist you. Contact Tim Held, at 644-6555 or firstname.lastname@example.org.