Generation X 2016. (digital book)
Millenials 2015. (digital book)
American Generations: Who They Are. How They Live. What They Think. 2013. (digital book)
California Retail Survey. Reference collection HF5429.4 .C3 C35x 2010
Kantar Media SRDS Database Directory of advertising by area & type (print, radio/TV, web).
The American Marketplace: Demographics and Spending Patterns. 2015. (digital book).
Best Customers: Demographics of Consumer Demand. Statistics on how people are spending their money. 2013. (digital book)
Statistical Abstract of the United States. Reference Collection HA202 .U45 2017
RAND State Statistics Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc. From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
California Department of Finance: Demographic Research Unit: Reports and Research Papers. Demographic information by county and city, including estimates and projections.
Kantar Media SRDS Database Claritas Segmentation & Market Solutions. Note: If you have a visual impairment or fine motor impairment, a librarian can assist you. Contact Tim Held, at 644-6555 or firstname.lastname@example.org.