Home - MKT 4400: Seminar in Consumer and Organizational Buyer Behavior

Marketing Information

Generation X. Ref HC110 .C6 G46 2009 (or Millenials Ref HF5415.33 .U6 M454x 2009

California Retail Survey. Ref HF5429.4 .C3 C35x 2010

Encyclopedia of Major Marketing Campaigns. Ref HF5837 .E53 2000

Household Spending: Who Spends How Much on What. Ref HC110 .C6 H68x 2008

American Generations: Who They Are. How They Live. What They Think. Ref HC110 .C6 M545 2003

The Lifestyle Market Analyst. Ref HF5415.33 .U6 L54 2007

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Industry Information

Standard & Poor's NetAdvantage
Contains the online version of Industry Surveys.
Click the "Industries" tab at the top of the page and then either choose your industry from the pulldown menu or search by company name or ticker symbol. Industry surveys can be viewed in HTML or PDF.
Value Line Investment Survey
Note the industry name that Value Line assigns to your company, and then use the "Lookup Industry" link to display the list of industries.
Find your industry on the list, and then click the PDF icon under the heading "Industry Report" to find composite financial information for your industry.
Mergent Online

Choose the "Report Search" tab. Under the heading "Search By Industry," choose your industry and click the Search button.
Market Share Reporter

Brief statistics on market share within a specific industry.
Hoover's Company Reports

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Articles and books

Newspaper or journal articles

Find articles using Academic Search Elite.

Useful keywords include: consumers, consumer behavior, consumer preferences, consumer survey, consumer research, target marketing, and the specific name(s) of your target group. Also think of synonyms for your topic that might be used in the literature.

Look for business publication articles in ABI/INFORM.

Books

Search for books in the University Library using the Library Catalog.
If you want more, order books from Link + catalog, from which books arrive in about 2 days.
Books in libraries around the nation are listed in WorldCat, and may be borrowed via Interlibrary Loan (5-7 days).

Are there terms or phrases you do not understand?

Use one of the dictionaries of marketing, such as Dictionary of Marketing Terms (Ref HF 5415 .D4874 1995) or International Dictionary of Marketing & Communication (Ref HF 5412 .J4x 1987).

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Demographics

Demographics USA. Reserve Folio HF5415 .S84x 2008 (ask for at the circulation desk)

Community Profile Analysis: Consumer and Business Demographic Reports. Ref Folio HC107 .C22 S73x 2006

The American Marketplace: Demographics and Spending Patterns. REF HA203 .A635 2009

Best Customers: Demographics of Consumer Demand. REF HC79 .C6 B47 2008

California Cities, Towns, & Counties 2008. Ref HC107 .C2 C243x 2008

Who's Buying: Executive Summary of Household Spending. Ref HC110 .C6 W48 2009

Statistical Abstract of the U.S. at the Library reference desk: Ref U.S. Docs C3 .134

Several other online statistics sources are available to explore:

Census 2000 Gateway
Use American FactFinder for detailed data on cities and counties.

RAND California database
Contains a wealth of county-level and (and some city-level) statistics on health care, crime, business, education, etc.
From the opening screen, try a keyword search on the name of your city. Do the same with the name of your county.
You can also use the California Statistics link to browse the different categories.

California Department of Finance: Demographic Research Unit: Reports and Research Papers
Demographic information by county and city, including estimates and projections.